Katherine Toates is a Marketing & Communications Executive with over 25 years’ experience across a diverse range of industries. Her expertise in developing and executing strategic marketing plans comes specifically with a 12 year proven track record within Audiology.
Katherine is an instigator and developer of marketing campaigns, initiatives and events that effectively builds brands and business. She provides marketing support and develops maximum impact communication strategies. She has a strong understanding of the Audiology industry, its challenges and opportunities.
She is a specialist in the conceptual, technical and content development of engaging marketing assets and takes pride in providing knowledge and experience across numerous marketing channels. Her experience extends even further having worked for, and having a strong understanding of both a hearing aid manufacturer and clinical practices. Katherine has held senior marketing positions with Sonova Australia – Phonak, Australian Hearing and has strong relationships with key industry stakeholders and influencers.
Katherine studied at the University of Western Sydney; Bachelor of Commerce and holds a Graduate Certificate in Business Management. Katherine is well known and respected in Audiology both locally and internationally. She is a true advocate for independent clinics and our industry as a whole.