Having written her thesis on the Future of Audiology - Online Service Deliveries and being an advocate for proactive healthcare, Kat Penno founded the Hearing Collective. Hearing Collective was an online audiological service model providing alternative and complementary services to traditionally delivered business models. Additionally, she consulted to tech companies, not-for-profits and healthcare businesses looking to utilise digital tools and platforms for service delivery. Kat is currently the Director of Hearing Health at Nuheara.